You’ve got a great idea and your starting your own business, congratulations!!!
Your thinking about how you can change the world and be mentioned in the same sentences as “Gates, Bezos and Zuckerberg”
Private Jets, Private Islands, Private Chefs, Public Adulation - all incoming.
Wanna get there? Here is the secret - be boring.
In the rush to innovate and make a splash, many entrepreneurs forget that sustainable success often lies in mastering the basics.
Think of the companies you rely on the most in your everyday life.
Chances are, they’re not flashy, they’re dependable. They solve real problems with relevant solutions and they do it over and over and over again.
Being boring doesn’t mean lacking vision or ambition.
It’s about building a business model that doesn’t rely on viral moments but instead on solutions and processes that are profitable, repeatable and scalable.
It’s a profitable yield engine that will allow you to scale, expand and earn the right to innovate or cash out.
Embrace the boredom, build the foundation for sustainable profitability.
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