Before you scale your business, it’s crucial to keep your yield engine going.
Yield refers to the consistent revenue streams that come from what your business does well - its Unique Selling Proposition (USP). This core part of your business should be as profitable as possible, utilising systems and consistent processes to maximise efficiency and returns.
It’s tempting to dive headfirst into new markets and growth opportunities, but without a strong yield foundation, you risk stretching your resources too thin.
By focusing on your USP and ensuring it operates profitably, you generate the funds necessary to test new markets and explore growth opportunities with less risk.
Remember, growth should be an extension of your established success, not a gamble that jeopardises your core business.
Earn the right to grow by solidifying your yield engine first, and you’ll be better positioned to scale sustainably and strategically.
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