No no, not yours, your prospects.
Here’s the thing it’s not about what they’re able to spend, but rather the value your solution brings to their business.
Too often, we focus on fitting into a set budget instead of co-creating a picture of what tangible and intangible benefits we’ll deliver and the problems we’ll solve together.
If you take the time to understand this with your prospect, you’ll be positioning yourself as more than just a vendor, you’ll be a partner who knows what success looks like for them.
When the time comes for internal approvals, they won’t just have your pricing, they’ll be armed with a clear case of why the investment is worth it.
Because here’s the reality, budgets can be reallocated, constraints can be challenged but only if the perceived value outweighs the cost.
So, next time you’re discussing budgets, focus on building a benefits story that’s strong enough to break through the limits.
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