What problem am I trying to solve and why does it matter?
It’s a question I ask all of the time, let me explain.
When you are in start-up or build mode you are searching for a product of solution that solves a problem.
But after you solve the problem you move onto your ambitions;
🎯How do we get market share
🎯How do we sell into enterprise or government
🎯How do we sell overseas
Then we set out with all the technical benefits of your solution and why your solution is better than any of the competition and don't address the problem that brought you to this point.
That’s where businesses can lose their way.
We become so focused on growth, features and scaling that we drift away from what got us there and why customers would invest in our solution - solving a real problem for real people.
The truth is, every step forward should be anchored to that original problem.
Whether you’re pitching to a new market, scaling into enterprise, or looking at international expansion, your solution’s value is tied to how well it solves that core issue.
For your product or solution to be successful, it’s not about what it does - it’s about why it matters.
Keep the problem front and centre and growth becomes the byproduct of solving it better than anyone else.
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