Craig Bellamy is the head coach of the Melbourne Storm in the Australian Nation Rugby League (NRL).
Bellamy has a unique method for assessing potential recruits, known as the “Coffee Test.” The idea is simple - Bellamy invites the player for a casual coffee meeting, but this informal chat is more than it seems.
He’s not just interested in their on-field talent or physical stats - he’s gauging their character, attitude and how they carry themselves off the field. Bellamy believes that what happens in that coffee chat can tell him more about a player than any highlight reel.
He’s looking for humility, respect, and a strong work ethic. It’s not just about whether they can perform under pressure in a game, but whether they can be a positive influence in the locker room, support their teammates, and represent the club with integrity.
This test reinforces a powerful lesson - while talent is essential, it’s character that defines success in the long run.
Talent might win games, but character builds teams, strengthens cultures and creates lasting legacies.
In life and in business, we often focus on skills and accomplishments, but the Craig Bellamy “Coffee Test” reminds us that character is the foundation upon which true success is built.
After all, it’s the qualities like honesty, resilience and respect that ultimately determine how far someone can go, both on and off the field. So, when you’re building your team remember this - talent is important, but character is everything.
What would your “Coffee Test” reveal?
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