Who decided that sales cycles should end at the month?

Yes I get it, it is what it has to be but what if you shifted your cadence to match your customers needs instead?

Early in my transition from individual contributor to sales leader, I closed one of the biggest deals of my career.

And luck would have it, it landed early in the month and covered my team’s target for months ahead.

Instead of letting that success create complacency, I used it to shift our perspective.

The company’s timelines and targets remained unchanged, but we adjusted our own “month” to run from the 15th to the 15th, refocusing our urgency around the client’s timeline, not ours.

The outcome? We became the most consistent, highest-performing team in the company

When you stop pushing customers into your deadlines and start aligning with theirs, everything changes.

#centapartners #businessgrowth #successsimplified #LetsFuelGrowth